THE PEOPLE(and every law firm that ever signed a 24-month contract)
Plaintiffs,
LEGACY LEGAL MARKETING,
et al., Defendants.
MOTION TO REPLACE YOUR AGENCY
OBJECTION.SUSTAINED
Most legal marketing companies are software companies that sell to dentists, roofers and lawyers. All we do is law. Every website, ad account, AI intake bot and content engine we build was designed for one kind of client: a law firm that needs signed cases.
You own the site. You own the ad account. You leave whenever you want. And we will never sign your direct competitor in your market.
Ladies and gentlemen of the bar.
The evidence will show that the legal marketing industry runs on a simple model: lock a firm into a long agreement, build its website on a platform it can't take with it, run its ads in an account it can't log into, and send a pretty PDF every month.
The evidence will show that the biggest name in the business also markets plumbers, roofers, pest control and hospitals, and that two of the best-known legal brands, FindLaw and Avvo, are now owned by the same private-equity-backed parent, which sells directory placement to firms all over your city.
And the evidence will show there is another way. An agency that does nothing but law. That reads your Search Console every morning. That wrote software to file a firm's mail, scrape its dockets and draft its motions, because nobody sold anything good enough.
We aren't asking you to take our word for it. We're entering it into the record. Hover the redactions. Then look at the exhibits.
Exhibits A through D. Live.
These aren't screenshots or mockups of a roadmap. They're animations of systems running in production for law firms today.
The Rank Grid
An 81-point map of where your firm actually shows up in Google Maps, block by block, not where it shows up from your office chair. We track it weekly and move it with real geo pages, citations, reviews and GBP work.
The 2:14 AM Intake
Arrests don't happen during business hours. Our AI intake answers in your firm's voice, never gives legal advice, qualifies the matter, texts the on-call lawyer and fires the Google Ads conversion, all before the competitor's voicemail picks up.
The Content Engine
Every morning it reads Search Console and SpyFu, finds the pages sitting on page two, rebuilds or writes the ones that matter, verifies statutes, writes FAQs from real searches and links it into the site. On one criminal defense firm's site it upgraded 552 posts and placed 1,004 internal links in a single pass.
Illustrative. Your audit shows your real numbers.
The Leak Detector
Your account, in your name, with negatives, geo fences, call recording and lead-to-signed tracking. We optimize for signed cases, not clicks.
- Mail intake that files discovery to the right client folder
- Docket scraper that catches new court dates
- Motion & document generator with judge data
- Client portal, e-sign and AI case chronologies
- Social auto-posting command center
The Back Office
The marketing is the part you see. We also build the software behind the front desk. No other legal marketing agency writes motion generators.
Call your agency to the stand.
Pick a witness. Every answer is sourced from their own published terms, pricing or public record. Click through and check us.
What do you own when you leave?
Spend the same money either way. The difference is what's still yours on the day you fire your agency.
Ownership terms vary by vendor and contract. Read your agreement for exit terms covering code, content, domain and ad account. Our agreement fits on one page.
PLATFORM AGENCY
OBJECTION.
- Website code & designYOURS
- DomainYOURS
- Every page we writeYOURS
- Google Ads account + historyYOURS
- Call recordings & lead dataYOURS
- Leave with 30 days noticeYOURS
Eleven services. One standard.
Law Firm Websites
Hand-coded, sub-second sites you own outright. Built on a conversion layout tested on real law firm money pages.
→§ 02SEO That Shows Its Work
Every page grounded in your Search Console and competitor SpyFu data. No guesswork, no "content calendars" from a template.
→§ 03Google Business Profile
Setup, verification and weekly optimization of the listing that drives Maps calls. Tracked on an 81-point rank grid.
→§ 04Blog Writing & Posting
Attorney-quality blog posts written, formatted, optimized and published to your site every week. You approve, we post.
→§ 05Google Ads & LSA
Your account, in your name. Optimized to signed cases, with call recording and noindex landers built for paid traffic.
→§ 06AI Intake & Chat
A 24/7 intake assistant in your firm's voice that qualifies, routes to a human on Telegram or text, and never gives legal advice.
→§ 07The Content Engine
An automated writer that reads your data daily, drafts what you're missing, verifies statutes and publishes on schedule.
→§ 08Social Media Setup & Management
Every profile built right (Facebook, Instagram, LinkedIn, YouTube, X, TikTok), then posted to on schedule from one command center.
→§ 09Reputation & AI Search
Reviews, verified awards and entity schema so Google, ChatGPT and every AI answer engine knows exactly who your firm is.
→§ 10Help Desk & Ongoing Support
A real person for website edits, login rescues, tracking fixes and "why isn't the phone ringing" questions. Same business day.
→§ 11Firm Automation
The software behind the front desk: mail intake, docket alerts, document generation, client portals. Built only for law firms.
→The court will now hear your case.
Send us your site and your market. We'll pull your Search Console, your competitors' SpyFu data, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.