OBJECTION. v. FindLaw
The witness now shares an owner with Avvo, Martindale and Nolo. Independent. We don't sell directory placement, so we have no reason to put you on the same page as the firm down the street.
In the witness's own words.
Who owns FindLaw?
A.Thomson Reuters sold FindLaw to Internet Brands, a KKR and Warburg Pincus portfolio company, in a sale that closed December 2, 2024. Internet Brands also owns Martindale-Avvo, Lawyers.com and Nolo.
Source: Thomson Reuters press release · checked November 13, 2026
What does it cost?
A.Its FAQ says services are "customized for each individual client." There's no published pricing.
Source: FindLaw FAQ · checked November 13, 2026
If I leave, what do I keep?
A.Its FAQ says clients keep the rights to their content. Lawyerist reports that if FindLaw builds the site, the firm may not own the domain and would need a new website.
Source: Lawyerist review · checked November 13, 2026
Has anyone sued?
A.In June 2024 a Connecticut firm sued Thomson Reuters, FindLaw's then-parent, alleging website work wasn't delivered. These are allegations; we found no reported outcome.
Source: CT Law Tribune · checked November 13, 2026
The comparison.
| FINDLAW | OBJECTION. | |
|---|---|---|
| Parent company | Internet Brands (KKR / Warburg Pincus), which also owns Avvo, Martindale, Nolo | Independent, law-only |
| Sells directory placement | Yes | No |
| Published pricing | No ("customized") | Yes |
| Domain on exit | Reported risk if FindLaw built the site (Lawyerist) | Registered to you from day one |
| Content on exit | Yours (per its FAQ) | Yours |
What FindLaw does well.
A cross-examination that hides the good facts isn't worth reading.
- Legal-only, quick to launch, and well known among solo and small firms.
- A large directory audience.
- Its FAQ confirms clients keep rights to their content.
Thinking about switching?
Is OBJECTION. cheaper than FindLaw?
Sometimes, sometimes not. What we promise is that every dollar builds something you own, at a flat published fee, with no long-term contract.
How do I switch from FindLaw?
We inventory every URL, preserve rankings with one-to-one redirects, move your tracking and ad history into accounts in your name, and monitor Search Console daily through the cutover.
Are these comparisons fair?
Every factual statement cites a public source checked November 13, 2026. We also list what each company does well. If something has changed, tell us and we'll correct it.
https://www.findlaw.com/lawyer-marketing/frequently-asked-questions/
https://www.thomsonreuters.com/en/press-releases/2024/december/thomson-reuters-sells-findlaw-business-to-internet-brands.html
https://lawyerist.com/reviews/seo-marketing/findlaw/
https://law.com/ctlawtribune/2024/06/21/law-firm-sues-thomson-reuters-for-allegedly-derailed-website
FindLaw is a trademark of its owner. OBJECTION. is not affiliated with FindLaw. Complaints quoted are the opinions of the reviewers cited.
Leaving FindLaw? We'll handle the exit.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.