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Paid search, in your name.

If you can't log into your own Google Ads account, you don't have an ads account. You have a vendor. We build in your account, so the data, history and learning belong to you.

EXHIBIT 5 · PPC
THE COUNTS05WHAT WE DO

What's in the brief.

COUNT I

Dedicated paid landers

Purpose-built noindex landing pages per city and practice, with logo bar, verified badges, a legal disclaimer block, and no navigation leaks. One criminal defense client runs 81 of them.

COUNT II

Local Services Ads

Google Screened setup, category hygiene, review velocity and dispute handling for bad leads.

COUNT III

Negative keywords that know the law

"Free," "pro bono," "how to become," out-of-state statutes, wrong practice areas. Our negative lists are built from years of law-only search data.

COUNT IV

Conversion = signed case

Calls are recorded and scored, form and chat leads are tied back to campaigns, and offline conversions feed Google the cases that actually signed.

COUNT V

Budget pacing you can see

Daily spend, cost per qualified lead and cost per signed case in a dashboard you own.

THE PROOF§SWORN TESTIMONY

We ran it on ourselves first.

Our intake system fires conversions from website chat, forms and tracked calls. The same plumbing ships with every account we manage.

See what it would do for your firm →

FAQ?THE JURY ASKS

Questions from the box.

Do you mark up ad spend?

No. You pay Google directly from your own card. Our fee is flat and separate.

Can I keep the account if I leave?

It was always yours. We just remove our manager access.

Minimum budget?

It depends on practice and market. The audit tells you what a market actually costs before you spend a dollar.

THE VERDICT

The court will now hear your case.

Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.

File for a discovery audit →